Representation

The newspaper I am creating will be a local paper, and therefore will be a representation of the area it is designed for, in my case this will be Bromley. The stories within the paper will be about the local happenings and communities, therefore it will be relevant to the local community of Bromley. It will be aimed at a younger audience of about 16-24, so the paper will also represent the youth within the culture, and their styles. The paper will also represent the individuality of teens and the different music styles that teens are into, such as rock, as one of the stories I am doing is about a local rock band playing at a local venue in the heart of Bromley.

Institution

My newspaper will be a local newspaper, and so will be compared to other local newspapers in the area such as the News Shopper and the Bromley Times. It will follow some of the conventios that these papers have. I will use a tabloid layout, as my paper is mainly entertainment based, and a tabloid will convey the impression that it is simple to pick up and read and I also think that it would appeal to a younger audience more than a broadsheet, as it will be harder to pick up and read. Also, like the other papers i mentioned, my newspaper will be free, so I will have to feature alot of advertising within my paper, as it will be the main funding.

Values

My newspaper will have to have certain values that are common within the newspaper industry and have conventions that are used throughout the industry. Firstly, it should feature a clear masthead, so that it is easy to identify the title of the paper, below or next to this it should have the date, so that the audience can see what date the paper is from, and how relevant the news within the paper is. I will have to be careful that the material my paper produces is not offensive to my audience, as if it is, it could be damaging to the market. I will also have to make sure that the pictures included are relevant, suitable, clear, and to a good quality, so that my paper has a professional look, I also believe it will make it more enjoyable for the audience to read.

Audience Profile

The demographic profile of my newspaper are males and females aged between 16-24, who are of a lower middle, to working class background (C1-E), it would be likely that they are students or young professionals, and that their parents would not have gone to university and were only educated up to GCSE level.

Marketing agencies now categorizes young people in psychographic categories. I would say the people reading my newspaper would fall into the categories of rebels, as they wish to remake the world in their own image, utopians, as they want the world to be a better place, and creatives, as they wish to show their personality through their own creativity. The reason I chose these categories, is because the stories I have chosen are about a band, a musical theatre school show, and a story on universities. The band i have chosen to write about, are not a mainstream