Representation

The newspaper I am creating will be a local paper, and therefore will be a representation of the area it is designed for, in my case this will be Bromley. The stories within the paper will be about the local happenings and communities, therefore it will be relevant to the local community of Bromley. It will be aimed at a younger audience of about 16-24, so the paper will also represent the youth within the culture, and their styles. The paper will also represent the individuality of teens and the different music styles that teens are into, such as rock, as one of the stories I am doing is about a local rock band playing at a local venue in the heart of Bromley.

Institution

My newspaper will be a local newspaper, and so will be compared to other local newspapers in the area such as the News Shopper and the Bromley Times. It will follow some of the conventios that these papers have. I will use a tabloid layout, as my paper is mainly entertainment based, and a tabloid will convey the impression that it is simple to pick up and read and I also think that it would appeal to a younger audience more than a broadsheet, as it will be harder to pick up and read. Also, like the other papers i mentioned, my newspaper will be free, so I will have to feature alot of advertising within my paper, as it will be the main funding.

Values

My newspaper will have to have certain values that are common within the newspaper industry and have conventions that are used throughout the industry. Firstly, it should feature a clear masthead, so that it is easy to identify the title of the paper, below or next to this it should have the date, so that the audience can see what date the paper is from, and how relevant the news within the paper is. I will have to be careful that the material my paper produces is not offensive to my audience, as if it is, it could be damaging to the market. I will also have to make sure that the pictures included are relevant, suitable, clear, and to a good quality, so that my paper has a professional look, I also believe it will make it more enjoyable for the audience to read.

Audience Profile

The demographic profile of my newspaper are males and females aged between 16-24, who are of a lower middle, to working class background (C1-E), it would be likely that they are students or young professionals, and that their parents would not have gone to university and were only educated up to GCSE level.

Marketing agencies now categorizes young people in psychographic categories. I would say the people reading my newspaper would fall into the categories of rebels, as they wish to remake the world in their own image, utopians, as they want the world to be a better place, and creatives, as they wish to show their personality through their own creativity. The reason I chose these categories, is because the stories I have chosen are about a band, a musical theatre school show, and a story on universities. The band i have chosen to write about, are not a mainstream

Ideas For Brief

For my A2 piece, I have chosen to produce the first two pages of a local newspaper. The reason I chose to make a newspaper is because for my preliminary task, I made a short film, and found it extremely difficult to edit and to create exactly what I wanted my film to be like. I think making a newspaper would be easier, as I could adapt it to exactly as I want it to look, and i have also used some of the programs that would her to create the newspaper, such as photoshop. I would also like to develop my skills in print.

Yesterday I started to analyze a local newspaper called the Bromley Times by looking at the layout and design as well as the contents. I was looking to find the conventions of a newspapers first two pages, and their content. I found that they put the title at the top with their price, website address and the date, as well as having a puff and a plug. I also found that the front page has a lead story and another secondary story as well as some adverts. It is in five column layout, however two of the columns are taken up by a photo which is from the secondary story. There is also a pun on the front page for the secondary story, as well as both stories having jumplines.

On the second page of the newspaper, the lead story is continued in two columns, as well as there being a third story in another two columns. There is also publication details, distribution information, and family announcements such as obituaries, birthdays and funerals. However as there are not that many they have saved space with a plug.

Thinking about the youth of today, i do not think that there is enough publicized about what events and such are on for youngsters. Therefore I think I would like to do a local newspaper that has articles about local events and bands for the youth of today. My newspaper could let them know of the local bands, and the venues they are playing at, and student nights, and local news about the Bromley area. I would set it out like a newspaper, to look professional, such as using the five column layout like the Bromley Times, so that it gives it a business feel, I would also use the conventions such as the plugs, to advertise and promote inner content of my newspaper. I would also maybe use a puff, to make my paper sound superior and to make people interested in reading it.

On my second page, I would have a section for little adverts of events, and I would also have another story as well as the story from page one continued. I would also have the weather, and another story.